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About Us

At Ionza, we're not just another player in the water filtration and ionization industry – we're pioneers on a mission. For over 15 years, we've been dedicated to revolutionizing and bringing your tap water back to life. Our journey has been one of relentless innovation and passion, placing us at the forefront of water wellness. Through cutting-edge technology and a team driven by purpose, we're committed to democratising access to healthy water solutions, ensuring that everyone can experience the transformative power of water.

Our Mission

At Ionza, our mission is clear: to bring health and vibrancy into households by offering advanced water filtration and ionization technologies. With over 15 years of pioneering experience, we're dedicated to transforming tap water into revitalizing solutions that invigorate every cell within the body. Through our commitment to innovation, quality, and social responsibility, we empower individuals to take control of their water and enhance their overall well-being.

Proudly partnered with B1G1, with a personal goal of gifting a million days of clean water to those in need, we're not only revolutionizing water wellness but also making a positive impact on the lives of others.

Together, we're on a journey to create a world where bodies and minds thrive, one drop at a time.

Our Team

Our team at Ionza is driven by a shared vision of promoting wellness and creating a harmonious world. We believe in the power of natural, organically grown food and embrace an alkaline lifestyle, understanding its profound impact on health. With our extensive knowledge of water's vital role in maintaining well-being – after all, the human body is composed of approximately 70% water – we champion remineralised, ionized, hydrogen-rich water for its health-promoting qualities. We're passionate about harnessing our body's remarkable capacity for self-healing. Our dream is for everyone to embrace healthy eating, optimal hydration, regular exercise, and vitality, knowing that these elements are key to a better world.

  • Charlie

    Ecosystem Visionary Guardian


    Just as an ecosystem's balance is maintained by its natural guardians, Charlie oversees the growth and direction of the Ionza ecosystem, nurturing innovation and unity.

  • Tal

    Ripple Effect Strategist

    (Sales Manager)

    As a certified health coach, Tal creates waves of growth and customer satisfaction that ripple through the ecosystem, bringing vitality and expansion to every corner of the Ionza waters.

  • Bea

    Pollination and Growth Innovator

    (Marketing Manager)

    Bea spreads the seeds of marketing creativity and strategy across the ecosystem, pollinating the market with Ionza's mission and vision, fostering growth and visibility.

  • Dean

    Serenity Stream Coordinator

    (Customer Service Manager)

    Dean ensures that every customer interaction flows smoothly, like a serene stream that navigates effortlessly through the landscape, enriching the ecosystem's experience.

  • Vera

    Roots of Resilience Treasurer

    (Accounts Manager)

    Vera secures the financial roots of the ecosystem, ensuring stability and growth through meticulous management and strategic foresight, much like the roots that support and nourish.

  • Josette

    Expedition and Flow Navigator

    (Dispatch Manager)

    Josette ensures that every product's journey to the customer is as natural and efficient as the flow of water, navigating the logistical pathways of the Ionza ecosystem.

  • Joseph Blessing

    Wisdom Wellspring Advisor


    As Ionza's founder, Joseph is the guiding force, melding his vast experience with visionary insight. He enriches the team with wisdom, ensuring Ionza's growth is both innovative and grounded in enduring principles.

ionza Introduction

0:00 - Introducing the founder.

0:23 - Motivation behind ionza.

Foundation and Vision

In 2007, Joseph Blessing embarked on a journey to revolutionise water quality in New Zealand, founding Ionza with a pioneering spirit. At a time when Alkaline Water Ionizers were virtually unheard of in the country, Joseph saw an opportunity to introduce these transformative devices, along with Water Filters, to the market.

Product Development

Since then, Ionza has been at the forefront of promoting the health benefits of Alkaline Water Ionizers across New Zealand, making a significant impact on the nation's well-being. Our commitment to addressing diverse water issues, from chlorinated city water to contaminants in tank, bore, or spring/creek water, has led to the development of a comprehensive range of Water Filters and Filter Systems.

Read about how we are revolutionizing Water Pre-Filtration.

Expansion and Events

Operating nationwide and expanding internationally to Australia and beyond, Ionza has become a trusted name in water wellness solutions. Our presence at Health and Green Expos, Trade Shows, and Aima Conferences underscores our dedication to educating and informing the community about the importance of water quality and its impact on health. As proud sponsors of the Wanderlust Festival for three consecutive years, we provided alkaline ionized drinking water for yoga events across New Zealand and Australia.

Stay updated with the latest ionza news and updates. Check out our blog, where we share valuable insights and information to help you on your journey to better health and wellness or sign up to our mailing list to stay conencted.

Stay Connected

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Research and Innovation

At ionza, we have an insatiable curiosity and a passion for exploring the frontiers of water wellness. With a dedicated focus on research and education, we actively publish health editorials and consistently strive to expand our knowledge base. We welcome you to join us on our journey of discovery and share any news or developments regarding water that you come across. Your insights and inquiries fuel our commitment to innovation and drive us forward in our mission to promote holistic wellness through quality water solutions.

Achievements and Recognition

Today, IONZA stands as a market leader in Water activation products, holding Registered Trademarks in NZ and Australia, including the Alka Jug and the Alka Spring. Our flagship product, the Alka Jug, has garnered widespread acclaim, selling over 15,000 units and being retailed by dealers all over the country.

Commitment to Wellness

Our passion for transforming water quality to promote wellness, vitality, and enjoyment drives us every day. Committed to excellence in product quality and customer service, Ionza remains dedicated to enhancing the lives of our clients through outstanding water solutions.

Have any questions? Are friendly team are happy to answer them anytime.

  • ★★★★★

    “Ionza has helped me tremendously because the Alkaline water relieves my symptoms. Also, just as important it has given me the freedom to continue to tramp in the wilderness, with my trusty bottle in tow...”

    Andrea Smithe
  • ★★★★★

    “...it worked and I continued through the pregnancy able to drink water and keep it down. Thank you Ionza for the super quick delivery, continued great service and for selling this amazing life saving product.”

    Jay Emm
  • ★★★★★

    “...I was the first person to have one in Auckland. Now the blood flow is better, water is a pleasure to drink and I am able to do many more activities thanks to this machine. I cannot live without it.”

    Grant Taylor
  • ★★★★★

    “...Alkalined water completely changed my health and was finally able to stop my regular hospital stays due to this allowing my body to heal itself , Grateful ”

    Google Review
  • ★★★★★

    “...my wife have Fibromyalgia plus chronic pain 24/7 since 2009...after 2 plus years using the RO/DI plus bio minerals from you guys she had reduced her daily pain by 60%, plus she feels more energetic to play with our 9y old daughter…”

    Fernando Souza
  • ★★★★★

    “I recently purchased a water ionizer. Best thing ever!...my whole family love the water and have also noticed differences in themselves. No one wants to drink other water anymore.
    This was such a great investment. Thank you so much.”

    Tracy Fallow
  • ★★★★★

    “Loving our under bench water filter system from Ionza.... its nice to known our drinking water is extra safe after passing thru 3 filters!!”

    Steve Russell
  • ★★★★★

    “A quote from a customer or staff member can help show of your products' unique selling points.”

    Lily VanKer
  • ★★★★★

    “...I couldn't be more happier with my product and the help desk service they provide. Highly recommend to anyone wanting to purchase any type of water device from this great team.”

    Straulf Kimburg